Journal of Islamic Marketing

The journal identifies the features of the Islamic framework of International Marketing practices and ethics. Marketing practices, embedded in a strong ethical doctrine, can play a vital role in raising the standards of business conduct worldwide, while in no way compromising the quality of services or products offered to customers, or surrendering the profit margins of businesses. Adherence to such ethical practices can help to elevate the standards of behaviour of traders and consumers alike.

Attitudes towards offensive advertising

It is an established fact that religion plays a significant role in human behavior and attitudes (Armstrong, 2001; Arnould et al., 2004). Religion affects our goals, motivation and satisfaction by influencing how we live and experience life (Ellison and Cole, 1982).

Applying Islamic market-oriented cultural model to sensitize strategies towards global customers, competitors, and environment

Muslims comprise one of the largest consumer markets in the world today with an estimatedworld population of 1.6 billion people across theworld andUS$2.1 trillion worth of halal goods and serviceswere exported globally (Central IntelligenceAgency, 2008). All sizes of firms – multinational corporations and even the small and mediumenterprises – are exporting halal goods and services with success.

Islamic hospitality in the UAE: indigenization of products and human capital

This paper discusses ways in which the hospitality (and tourism) industry in the United Arab Emirates (UAE), notably the Emirate of Dubai, can pursue and develop Islamic-based principles. The work asserts that these principles need to be developed through an indigenous-led workforce, localised styles of leadership and intrinsic forms of service delivery (and operation).

Exploring Muslim consumers’ information sources for fatwa rulings on products and behaviors

Probably one of the most well-known fatwa declarations in modern Islamic history was declared by the late Iranian Islamic scholar Ayatollah Khomeini in 1989. The fatwa permitted and called for a death sentence on Salman Rushdie for writing his book, The Satanic Verses.The fatwa claimed that Rushdie insulted the Islamic religion (Cohen, 2008). However, many fatwa declarations prohibit Muslim consumers from consuming
particular products or brands.

Shariah observation: advertising practices of Bank Muamalat in Malaysia

Marketers consider several factors in order to create and deliver effectivemessages. These factors include, but not limited to, restrictions on the type of media used, the ability to promote certain products, advertising images, social groups, and government restrictions (Waller and Fam, 2000).